A Pro-Bono project that experiments with the concept of a “Dual – Brand”; an entity that specifically markets to 2 completely different audiences.
Sefr is a digital record label that operates out of Dubai (U.A.E.) & Bucharest (Romania) and produces for musicians that come out of or collaborate in those 2 markets. A hybrid approach to Music Art Direction; one that creates a central point between 2 completely different cultures and a Brand that sustains a singular audience.
BRAND CUSTODIANSHIP
BRAND DEVELOPMENT & STRATEGY
GUIDELINES DEVELOPMENT & IMPLEMENTATION
DIGITAL APPLICATIONS & ASSETS DEVELOPMENT
ART DIRECTION (TALENT & MUSIC)
BRAND DEVELOPMENT & STRATEGY
GUIDELINES DEVELOPMENT & IMPLEMENTATION
DIGITAL APPLICATIONS & ASSETS DEVELOPMENT
ART DIRECTION (TALENT & MUSIC)
STATUS : CONCLUDED
SOUNDCLOUD.COM/SEFR-RECORDS
SOUNDCLOUD.COM/SEFR-RECORDS
